Nevertheless, the twelve customers selected the colors and styles they desired, and were asked to return later in the afternoon to pick up their purchases. Paul Van Doren and Lee then rushed to the factory to manufacture the selected shoes. When the customers returned that afternoon to pick up their shoes, Paul Van Doren and Gordon C. Lee realized that they had forgotten to maintain a cash reserve to provide change to customers. The customers were therefore given the shoes and asked to return the following day with their payments. All twelve of the customers returned the following day to pay for their items.
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In 2015 the company paid out $2.5 million dollars in free furniture to 3000 customers after a promotion that gave away the purchases of customers if it snowed three inches each in the cities of Toledo, Fort Wayne, and Chicago. In 2016, Art Van replaced its regional Super Bowl advertisements in the Detroit and Grand Rapids areas with a thank you message for donors of water to Flint, Michigan, which the company had solicited through its charitable programs.